Brighter Ideas, Inc.
Light Years Ahead

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Company Profile

The company Founder and President, Rutgers professor Dr. William W. Ward, brings to the company 42 years of professional research experience as a protein biochemist. Professor Ward is a pioneer in the study of GFP, having begun his ground-breaking research on GFP in 1973. He has chaired three international symposia on GFP and has amassed more than 100 publications on this protein. He is the first person to use GFP in college-level lab courses and in hands-on corporate biotechnology training programs and seminars. He is the founder of the Rutgers University center, CREBB, that has delivered two decades-worth of hands-on short courses in biotechnology to over 2000 individuals in the biopharmaceutical community.

Dr. Ward's innovative, proprietary methods enable Brighter Ideas, Inc. to produce premium proteins at wholesale prices below those of the competition.  The business plan for this division of Brighter Ideas is to produce, as catalog items, highly purified proteins used in research and diagnostics.  Brighter Ideas provides the most complete protein characterization in the industry. As Brighter Ideas builds upon its current inventory, the company will conditionally accept special orders with no up-front investment by the client.